Employee-owned eye care · Since 1973

See your best.Close to home.

Thirty-eight optometrists. Eighteen offices across Kentucky and Southern Indiana. One team that owns the practice it works in.

What brings you in?

See open times

Most insurance acceptedEvening and Saturday hoursOptomap + OCT at every office

18offices across
Kentuckiana
Optomap + OCT
at every office
18Offices in Kentucky and Southern Indiana
38Optometrists on our team
300,000+Patients trust us every year
1973Locally owned since. Employee-owned since 2016.
The VisionFirst team100%employee owned
Our story

When you see us, you see an owner.

In 2016 VisionFirst became employee-owned. The doctor, the optician and the person at the front desk all have a stake in your visit going right.

  • Locally owned and operated since 1973
  • The largest locally owned eye care practice in the region
  • Coordinated care: we report back to your other doctors
Find your office

18 offices. One close by.

Search your city or ZIP, then book online at that office in one tap.

VisionFirst Poplar Level Road
Poplar Level Road4202 Poplar Level Rd, Louisville, KY 40213M–F: 9 am–6 pm · Sat: 9 am–2 pm
VisionFirst Dixie Highway
Dixie Highway6812 Dixie Highway, Louisville, KY 40258M–F: 9 am–6 pm · Sat: 8 am–2 pm
VisionFirst Hurstbourne Parkway
Hurstbourne Parkway2110 S Hurstbourne Pkwy, Louisville, KY 40220M–F: 9 am–6 pm · Sat: 8 am–2 pm
VisionFirst Middletown
Middletown12951 Shelbyville Rd, Louisville, KY 40243M–F: 9 am–6 pm · Sat: 8 am–2 pm
VisionFirst Hillview
Hillview11809 Standiford Plaza Dr, Ste 101, Louisville, KY 40229M–F: 9 am–6 pm · Sat: 8 am–2 pm
VisionFirst St. Matthews
St. Matthews285 N Hubbards Ln, Ste 300, St. Matthews, KY 40207M–F: 9 am–6 pm · Sat: 8 am–2 pm
VisionFirst Fern Creek
Fern Creek8104 Old Bardstown Rd, Ste 2, Louisville, KY 40291M–Tu, Th–F · 9 am–6 pm · Wed: Closed · Sat: 8 am–2 pm
VisionFirst Frankfort
Frankfort315 Leonardwood Dr, Frankfort, KY 40601M–F: 8 am–5:30 pm · Sat: 8 am–2 pm
VisionFirst Shelbyville
Shelbyville1627 Midland Trail, Shelbyville, KY 40065M–F: 9 am–6 pm · Sat: 8 am–2 pm
VisionFirst Elizabethtown
Elizabethtown2618 Ring Rd, Elizabethtown, KY 42701M–F: 9 am–6 pm · Sat: 8 am–2 pm
VisionFirst Leitchfield
Leitchfield2525 Elizabethtown Rd, Leitchfield, KY 42754M–F: 8 am–5 pm · Sat–Sun: Closed
VisionFirst Munfordville
Munfordville815 Main Street, Munfordville, KY 42765M–F: 8 am–5 pm · Sat–Sun: Closed
VisionFirst Hodgenville
Hodgenville109 S Walters Ave, Hodgenville, KY 42748M–F: 8:30 am–5 pm · Sat–Sun: Closed
VisionFirst Jeffersonville
Jeffersonville3550 E 10th St, Jeffersonville, IN 47130M–W, F: 9 am–6 pm · Thu: Closed · Sat: 8 am–2 pm
VisionFirst New Albany
New Albany4326 Charlestown Rd, New Albany, IN 47150M–F: 9 am–6 pm · Sat: 8 am–2 pm
VisionFirst Salem
Salem600 S Main St, Salem, IN 47167M–F: 8 am–5 pm · Sat–Sun: Closed
VisionFirst Seymour
Seymour631 E Tipton St, Seymour, IN 47274M–F: 9 am–6 pm · Sat: 8 am–2 pm
VisionFirst Scottsburg
Scottsburg279 N Gardner St, Ste 2, Scottsburg, IN 47170M–F: 9 am–6 pm · Sat–Sun: Closed
Our doctors

Meet the people behind your exam.

All 38 doctors
Dr. Rod Rallo
Dr. Rod RalloMedical Director and Founder
Dr. Rebecca Adams
Dr. Rebecca AdamsHurstbourne Parkway
Dr. Hiral Patel Badiwala
Dr. Hiral Patel BadiwalaElizabethtown
Dr. Austin Brian
Dr. Austin BrianPoplar Level Road, Hillview
Dr. Katrina Black
Dr. Katrina BlackElizabethtown, Munfordville
Dr. Daniel Bloemer
Dr. Daniel BloemerLeitchfield
Dr. Marcus Braaten
Dr. Marcus BraatenNew Albany
Dr. Sarah Bricker
Dr. Sarah BrickerMunfordville
Dr. Angie Buchanan
Dr. Angie BuchananNew Albany, Scottsburg
Dr. Mallory Cook
Dr. Mallory CookFrankfort
Dr. D. Barry Downing
Dr. D. Barry DowningSeymour, Scottsburg
Dr. Parker Edwards
Dr. Parker EdwardsJeffersonville
Dr. Madison Gibson
Dr. Madison GibsonOptometrist
Dr. Joseph Hammond
Dr. Joseph HammondPoplar Level Road
VisionFirst Eye Care · Kentuckiana since 1973

Eye care,beautifully local.

Thoughtful exams, frames you will actually love, and doctors who own the practice. Eighteen offices from Seymour to Munfordville.

Book an exam

See open times
A VisionFirst optical boutique
18 offices · Kentucky & IndianaEmployee-owned since 2016
The VisionFirst way

A visit that feels personal.

VisionFirst started in 1973 with one idea: give families in Kentuckiana progressive, professional eye care without sending them across town or across the river.

Today 38 optometrists and nearly 200 team members care for more than 300,000 patients a year, and since 2016 every one of them is part of an employee-owned practice.

One

The exam

A thorough look at your vision and eye health, with Optomap retinal imaging and OCT available at every office.

Two

The fitting

Opticians who know your prescription help you find a frame for your face, your day and your budget.

The follow-through
Three

The follow-through

Your doctor coordinates any next steps, from contact reorders to specialist referrals.

A Kentucky family wearing glasses on their front porch
For the whole family
From a first pair of glasses to cataract co-management, one practice that knows your family.
Pediatric eye care, myopia management and medical eye care at every office
Our doctors

38 doctors. Every one an owner.

Meet them all
Dr. Rod Rallo
Dr. Rod RalloMedical Director and Founder
Dr. Rebecca Adams
Dr. Rebecca AdamsHurstbourne Parkway
Dr. Hiral Patel Badiwala
Dr. Hiral Patel BadiwalaElizabethtown
Dr. Austin Brian
Dr. Austin BrianPoplar Level Road, Hillview
Dr. Katrina Black
Dr. Katrina BlackElizabethtown, Munfordville
Dr. Daniel Bloemer
Dr. Daniel BloemerLeitchfield
VisionFirst Eye Care · Kentucky & Indiana

See every detail.Protect your vision.family.future.

Advanced diagnostics at all 18 offices, 38 optometrists, and medical eye care for dry eye, glaucoma, diabetes and more.

18Offices
38Optometrists
300,000+Patients a year
1973Locally owned since
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Beyond the eye chart

We look past 20/20. Every one of our 18 offices has Optomap retinal imaging and OCT, so your doctor can see the back of your eye in detail and catch what an eye chart never will.

Technology at every office

Diagnostics that see more.

01Optomap retinal imaging

A wide view of the retina, often without dilation, to spot changes early and track them over time.

02OCT imaging

Cross-section scans of the retina and optic nerve that help detect and monitor glaucoma and macular disease.

03Coordinated care

Results shared with your primary care doctor or specialist, with co-management when surgery is needed.

Medical eye care

What are you dealing with?

Choose a condition to see who it affects and how our doctors help.

Dry eye

Burning, gritty, watery or tired eyes are often dry eye disease, one of the most common reasons adults see an eye doctor.

Who it affects
Screen-heavy days, contact lens wear, age, some medications.
How we help
An exam to find the cause, then a treatment plan you can keep up with.
Book a visit

Myopia in kids

Nearsightedness that keeps getting worse in childhood raises the risk of eye disease later in life.

Who it affects
Children whose prescription keeps climbing, or whose parents are nearsighted.
How we help
Myopia management care plans built around your child.
Book a visit

Glaucoma

Glaucoma damages the optic nerve without early symptoms, which is why testing matters.

Who it affects
Adults 40+, family history, diabetes, high eye pressure.
How we help
Pressure testing, OCT imaging and ongoing monitoring.
Book a visit

Diabetic eye disease

Diabetes can damage the blood vessels in the retina long before vision changes.

Who it affects
Anyone living with type 1 or type 2 diabetes.
How we help
A yearly diabetic eye exam with retinal imaging, with results shared with your doctor.
Book a visit

Macular degeneration

Age-related macular degeneration affects central vision used for reading and driving.

Who it affects
Adults 50+, smokers, family history.
How we help
Retinal imaging and regular monitoring to catch changes early.
Book a visit

Cataracts

Cloudy, glare-filled vision is often a cataract, and it is very treatable.

Who it affects
Adults 60+, or anyone with growing glare at night.
How we help
Cataract evaluations and surgical co-management close to home.
Book a visit
Rooted in Kentuckiana

Louisville to Seymour. Elizabethtown to Frankfort.

Thirteen offices in Kentucky and five in Southern Indiana, most open evenings and Saturdays.

Find your office
Our doctors

38 optometrists. All owners.

Meet the team
Dr. Rod Rallo
Dr. Rod RalloMedical Director and Founder
Dr. Rebecca Adams
Dr. Rebecca AdamsHurstbourne Parkway
Dr. Hiral Patel Badiwala
Dr. Hiral Patel BadiwalaElizabethtown
Dr. Austin Brian
Dr. Austin BrianPoplar Level Road, Hillview
Dr. Katrina Black
Dr. Katrina BlackElizabethtown, Munfordville
Dr. Daniel Bloemer
Dr. Daniel BloemerLeitchfield
Dr. Marcus Braaten
Dr. Marcus BraatenNew Albany
Dr. Sarah Bricker
Dr. Sarah BrickerMunfordville
Dr. Angie Buchanan
Dr. Angie BuchananNew Albany, Scottsburg
Dr. Mallory Cook
Dr. Mallory CookFrankfort
Dr. D. Barry Downing
Dr. D. Barry DowningSeymour, Scottsburg
Dr. Parker Edwards
Dr. Parker EdwardsJeffersonville
Dr. Madison Gibson
Dr. Madison GibsonOptometrist
Dr. Joseph Hammond
Dr. Joseph HammondPoplar Level Road